About CellarVino


CellarVino is a family-run wholesale wine importer, distributor and brand management company offering our partners a diverse range of wines at competitive prices.

CellarVino established in 2000 as a composite wholesaler serving the local independent drinks trade. However, founder and current Managing Director Amrik Binning, soon realised the growth potential in the UK wine sector and quickly set about to develop a range of private label wines which meant finding a whole raft of collaborators, including of course suppliers. It was an inspired decision, with the company quickly creating a portfolio of products in demand throughout the length and breadth of the UK.

Maitre D, a French table wine, was the first range to be developed by CellarVino and still remains one of the most popular brands we sell. Over the years, we have expanded significantly and developed own labels from all the major wine growing countries; including France, Italy, Australia and Chile. Whatever their geographical source, though, all of these wines have one thing in common, incredible quality at a highly competitive price point.

Our aim is to provide the best price and quality ratio for each brand and deliver maximum value for our partners. The design team and buyers have built expertise in this area and we now stock 32 brands with over 150 lines. Our ranges of wine have won many awards at the International Wine and Sprits Awards and the Harpers Design Awards.

Our deep understanding of all sectors of the UK wine trade allows us to create brands specially designed for each market. Owning our own brands gives us the control over the routes to market; you won’t find any of our on-trade exclusive wines in any supermarket! Effective channel management and transparency with our partners is fundamental to our business.

We don’t have profit hungry shareholders to adhere to or financial commitments to banks - what drives us are our enthusiasm for the wine trade and our 15 years of experience in the UK drinks market.

We differ from our competitors. We offer total and unequivocal support to our partners, from flexible credit terms, competitive pricing to point of sale material and promotional support.

The wine trade is complicated at the best of times, competitive pressures; duty increases; and fluctuating currencies are problems all too common. Our aim is to deal with these issues and work with simple yet effective procedures and agreements. We work directly with wine producers across the world ensuring a lean yet agile supply chain. We have invested in Verran Freight who with their fleet of 40 vehicles and state of the art 125,000 sq ft warehouse in Oxfordshire, distribute to our partners across the United Kingdom.

Our turnover is now in excess of £20 million and we have firmly established ourselves as a trusted wine supplier to the Independent trade.

Buying, selling and more importantly drinking wine is fun. We are truly honoured to work in an exciting and vibrant industry and hope to continue for many more years!

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CellarVino is one of the largest drinks company solely dedicated to the independent drinks industry.


CellarVino Limited, Auction House, Crescent Road, Luton, LU2 0AH

+44 (0) 1582 457 799