CellarVino first opened its doors for business in 2000, and in the very beginning was committed to supporting local pubs, clubs and retailers in its home area of Luton. Such was the company's level of customer service, however, that it expanded rapidly, achieving a turnover of £4 million in around just two years . and then it really began to take off.

!In fact, it was in 2004 that CellarVino decided to develop and build up a core range of specially selected wines, which meant finding a whole raft of collaborators, including of course suppliers. It was an inspired decision, with the company quickly creating a portfolio of products in demand throughout the length and breadth of the UK. We initially launched Primus, a 5.2% genuine Belgian lager, aimed to give the customer an authentic finer quality lager at a superior price to its competitors. Its tremendous success established Barrel booze as a drinks company specialising in marketing brands for the independent sector. Luxus soon followed as another range of superb Belgian lagers.

CellarVino's selection of wines is just as special too, including Versare (marketed as the affordable Italian luxury), Pacific Heights from California, and Auction House from Australia. Whatever their geographical source, though, all of these wines have one thing in common, incredible quality at a highly competitive price point.

It will come as no surprise therefore to discover that CellarVino has now grown to become a £15 million turnover business, serving the independent sector with a portfolio of products that is both unique and in great demand.